AC Milan Opens Its First International Retail Corner at SIRO One Za’abeel Dubai
Football, fashion and fitness come together in Dubai as AC Milan opens its first retail corner outside Italy, marking a new milestone in the Italian club’s international expansion.
Now open at SIRO One Za’abeel, the dedicated retail space gives AC Milan supporters in the UAE and wider region a new way to connect with the club, bringing together official jerseys, anniversary pieces and lifestyle collaborations in one Dubai destination.
The launch was also joined by AC Milan legend Serginho, giving local fans the opportunity to meet one of the players associated with a memorable era in the club’s history.
AC Milan’s First Retail Corner Outside Italy
The Dubai opening represents the first time AC Milan has taken this particular physical retail concept beyond its home market.
Located inside SIRO One Za’abeel, the new corner has been designed to showcase more than traditional football merchandise, combining the club’s sporting identity with fashion, culture and performance.
Among the pieces available are the 2026/27 AC Milan Home Jersey and the club’s limited-edition 125th Anniversary Jersey, alongside collaborations that reinterpret AC Milan’s famous red and black identity through different lifestyle and cultural influences.
For supporters in the region, it creates a permanent physical space to browse pieces from different parts of AC Milan’s current football and lifestyle portfolio without travelling to Italy.
Serginho Joins the Dubai Launch
The opening was marked with a special appearance by former AC Milan player Serginho on the 30th floor of SIRO One Za’abeel.
Guests were able to meet the Brazilian football legend while getting a first look at the retail collection.
The morning then moved from shopping to fitness, with attendees taking part in an AC Milan Functional Fitness Class, reflecting SIRO’s wider focus on fitness and performance.
The combination of football merchandise and an active experience also gave the launch a different feel from a conventional store opening.
Why Dubai for AC Milan?
The launch reflects AC Milan’s focus on creating a closer connection with its fan community in the Middle East.
Greta Nardeschi, AC Milan’s Regional Director – MENA, described the opening as a landmark moment for supporters in the region and a way of bringing the club closer to a community that has long been part of its international story.
Rather than functioning solely as a place to buy a football shirt, the Dubai retail corner gives supporters access to different expressions of the AC Milan brand-from the jerseys worn on the pitch and pieces celebrating its history to collaborations connecting football with fashion and contemporary culture.
Where to Find the AC Milan Retail Corner in Dubai
For football fans in the UAE, the new space offers another reason to visit One Za’abeel, particularly for those following AC Milan or interested in the growing crossover between sport and fashion.
The AC Milan retail corner is now open at SIRO One Za’abeel, Dubai.
With Dubai becoming the location for the club’s first international retail corner, AC Milan’s latest move also highlights the increasing importance of the UAE as a destination where global sports brands can connect directly with their regional fan communities.
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