Momcozy Brings Its “Mom, and More” Maternal Care Vision to EGOS 2026 in Dubai
Motherhood may change a woman’s everyday life, but it doesn’t have to become her entire identity. That idea sits at the heart of Momcozy’s “Mom, and More” campaign, which the maternal and baby care brand brought to Dubai through its sponsorship of the Congress of the Emirates Gynecology & Obstetrics Society (EGOS 2026).
Held in Dubai from 18 to 20 September 2026, the medical congress brought together specialists and consultants from the UAE and around the world to discuss maternal-fetal medicine, high-risk pregnancy and wider women’s health topics.
For Momcozy, the partnership was also an opportunity to highlight an increasingly important conversation around maternal wellbeing: how women can feel better supported through pregnancy, postpartum recovery and the everyday realities of parenting.
Motherhood Without Losing the Woman Behind It
Momcozy’s September Brand Day campaign, “Mom, and More,” focuses on the idea that becoming a mother is part of a woman’s continued growth rather than the end of everything she was before.
It recognises that alongside motherhood, women may still be building careers, pursuing interests, maintaining relationships, travelling, exercising or simply trying to find time for themselves.
The message moves the conversation beyond baby care alone and towards the mother’s own comfort, confidence and identity.
Under its founding philosophy, “Made for moms,” Momcozy develops maternal and baby care solutions intended to fit into the practical realities of pregnancy, postpartum life and parenting.
Making Everyday Maternal Care More Practical
Pregnancy and the months following birth can introduce an entirely new set of routines and physical demands.
Feeding challenges, physical discomfort and balancing a baby’s needs with everyday responsibilities can all influence a mother’s experience during this period.
Momcozy’s approach focuses on three areas: pregnancy and postpartum support, practical products for navigating early routines at home, and lactation solutions designed around comfort, discretion and flexibility.
Rather than positioning products as a replacement for professional healthcare, the brand describes its role as supporting the everyday moments that happen outside the clinical setting.
Connecting Maternal Health Expertise With Everyday Life
The partnership with EGOS places that consumer-focused approach alongside professional discussions about women’s health.
Organised by the Emirates Obstetrics and Gynaecology Society under the Emirates Medical Association, with support from Emirates Health Services, EGOS 2026 was held under the chairmanship of Sheikha Dr. Alia Humaid AlQassimi, President of the Emirates Obstetrics and Gynaecology Society.
The congress brought specialists together to exchange knowledge across areas including maternal-fetal medicine, high-risk pregnancies and women’s health.
Shayne He, Regional Director at Momcozy, said the brand sees maternal care as extending beyond the clinical environment into a mother’s everyday routine, with its products intended to complement professional healthcare guidance rather than replace it.
A Wider Conversation Around Modern Motherhood
The collaboration reflects a broader shift in the way maternal wellbeing is discussed.
Pregnancy and postpartum care are not only about a series of medical milestones. For mothers themselves, the experience also involves comfort, feeding, sleep, mobility, changing routines and adjusting to a new stage of life.
And that is where the “Mom, and More” message becomes particularly relevant: supporting motherhood while continuing to recognise the individual woman experiencing it.
For more information about the brand and its maternal and baby care range, visit Momcozy.
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