International Matcha Month Lands on Your Nails, Courtesy of March14
Matcha season has officially gone far beyond the café menu. What started as a wellness drink obsession has evolved into a full lifestyle aesthetic, influencing everything from skincare and desserts to fashion, interiors, and now even nail art. This May, as International Matcha Month takes over social feeds globally, Dubai-based March14 Beauty Residence is bringing the trend directly to beauty culture with a playful matcha-inspired nail art collection.
Known for its editorial-style nail artistry and clean beauty philosophy, March14 Beauty Residence has built a strong following among Dubai’s beauty-conscious clientele, particularly those drawn to more creative, fashion-forward manicure concepts.
Founded by celebrity beauty expert Ruby Barreau, the salon has become recognised for combining artistic nail design with non-toxic and more considered beauty formulations – a balance increasingly important to clients seeking both aesthetics and wellness-conscious beauty treatments.
For International Matcha Month, the salon’s Nail Art Theatre is fully embracing the green-hued obsession currently dominating beauty and lifestyle trends. The collection features creamy jade swirls, frothy matcha-inspired textures, tiny 3D latte-inspired accents, and layered shades of green ranging from soft ceremonial tones to deeper earthy hues inspired by traditional matcha blends.
The designs lean heavily into the playful, hyper-visual beauty aesthetic currently driving social media beauty culture, particularly across TikTok and Instagram, where food-inspired nail art continues gaining momentum as a micro-trend.
What makes the concept especially fitting for Dubai’s beauty scene is how closely it aligns with the city’s growing appetite for highly personalised beauty experiences. Nail appointments are increasingly becoming less about maintenance and more about self-expression, trend participation, and wearable creativity.
The salon’s custom nail art designs start from AED 15, while classic manicures begin from AED 90, making the trend accessible whether clients want subtle matcha accents or a full themed nail set.
At a time when matcha itself has become a visual identity as much as a drink, March14 Beauty Residence’s latest concept reflects how beauty, wellness, and internet culture continue blending into one aesthetic-driven lifestyle movement.
For bookings and more information, guests can visit March14 Beauty Residence or follow the salon on Instagram at @march14.dubai.
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