HushDay HOME EDIT Brings Up to 90% Off Premium Home Brands to Dubai This September
Dubai’s private-sale scene is moving beyond fashion this September as HushDay launches its first-ever HOME EDIT, bringing together 23 international home and lifestyle brands with discounts of up to 90%.
Running for just three days from 18-20 September 2026, the private sale will take place at Area 57 in Al Quoz, Dubai, from 9am to 8pm daily.
The new concept marks HushDay’s expansion into home and lifestyle, covering everything from tableware and glassware to cookware, home décor, fragrances and candles.
23 Premium Home and Lifestyle Brands Under One Roof
Built around the concept “An Invitation to the Table,” HOME EDIT focuses on the art of entertaining and creating considered spaces at home.
Among the biggest names taking part is Lalique, the French luxury house known for its crystal and decorative creations.
Shoppers will also find LSA International for contemporary glassware and tableware, Italian fragrance house Dr. Vranjes, French cookware specialist de Buyer and Peugeot, known for its distinctive mills and kitchen accessories.
Tableware and hospitality specialist LUSINI also joins the line-up.
The wider selection includes Charingworth, Cole & Mason, Eternum, GEFU, Herbal, Kähler, Lehmann, Luzerne, Maison La Bougie, Mizensir, RIG-TIG, Rosendahl, Stelton, Stoelzle, Studio William, Stylepoint and ZiiPa, alongside a dedicated collection of home fragrances and candles.

Discounts of Up to 90%
The biggest draw is likely to be the pricing.
HushDay HOME EDIT promises savings of up to 90% across the participating brands, with the selection available for three days only.
Like HushDay’s existing private-sale format, the event is designed to have an element of discovery rather than feel like a conventional retail experience. Visitors can browse through different brands and categories looking for unexpected pieces at significantly reduced prices.
For anyone furnishing a new apartment, refreshing their dining table or simply looking for premium cookware and home accessories without paying full retail prices, it could be a particularly useful weekend to mark in the calendar.
From Cookware to Home Fragrance
The breadth of categories also makes HOME EDIT more than a traditional décor sale.
Shoppers can expect products spanning cooking, dining, entertaining and home ambience, making it possible to shop across several areas of the home in one visit.
The timing is deliberate too. According to HushDay Co-Founder Jennifer Cohen Solal, September often represents a fresh start in Dubai, with residents moving homes, settling into new spaces or arriving in the city for the first time.
HOME EDIT was created in response to demand from the HushDay community for a single destination where they could discover premium home products while retaining the sense of exclusivity and treasure-hunt shopping associated with the platform’s private sales.

More Than Just a Shopping Trip
HushDay is also turning the three-day sale into a wider weekend experience.
La Crêpe Française will be serving freshly prepared sweet and savoury crêpes, with drinks and additional surprises available throughout the event.
The experience has been designed to be family-friendly, making it possible to spend some time browsing rather than simply rushing in for a specific purchase.
Valet parking will also be available at Area 57 throughout the three days.
HushDay HOME EDIT Dubai: Dates, Location and Registration
HushDay HOME EDIT runs from 18-20 September 2026, from 9am to 8pm, at Area 57, Al Quoz, Dubai.
The private sale will feature 23 premium home and lifestyle brands, with discounts reaching up to 90% across selected home décor, cookware, tableware, glassware, entertaining essentials, fragrances and candles.
Visitors can register to receive an invitation through hushday.com
Whether you’re setting up a new home, looking to upgrade your tableware or simply enjoy discovering designer pieces at private-sale prices, HushDay’s first HOME EDIT offers a new reason for Dubai’s interiors and design crowd to head to Al Quoz this September.
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