Walk, Shop, Repeat: Ibn Battuta Mall Is Rewarding Every Step This Summer
This summer, your shopping trip can double as your daily workout. Ibn Battuta Mall has launched Walk to Unlock, a new campaign that rewards visitors simply for walking through the mall.
Running until 1 August 2026, and overlapping with Dubai Summer Surprises (DSS) from 3 July, the initiative encourages shoppers to stay active while unlocking exclusive offers from participating retailers. Powered by the FITZE app, the experience turns every step into a reward, making it an easy addition to your next mall visit.
Whether you’re looking for an air-conditioned morning walk, a family outing, or simply want to hit your daily step goal, Walk to Unlock offers a fun reason to keep moving.
How It Works
Getting started is simple:
- Download the FITZE app
- Visit Ibn Battuta Mall
- Follow the indoor walking route marked with motivational floor stickers
- Reach 6,000, 8,000, or 12,000 steps
- Show your completed milestone at participating stores to redeem your reward
The app tracks your progress in real time, making it easy to monitor your steps as you explore the mall’s six themed courts.
Rewards Along the Way
Each milestone unlocks exclusive offers from participating retailers across dining, shopping and family entertainment.
Featured brands include Paul Bakery & Restaurant, Joyalukkas Jewellery, The Coterie, and Fun City, with additional participating outlets and reward details available within the FITZE app.
For anyone looking to stay active without stepping into the summer heat, Walk to Unlock offers a refreshing way to combine movement, shopping and seasonal savings—all under one roof.
Key Dates
| Duration of the initiative | 5 June 2026 – 1 August 2026 |
| Finale Party Day | 9 August 2026 |
| Throughout the campaign, Ibn Battuta Mall will also host several indoor runs on these dates | |
| Sunday, 5 July 2026 | Race distances: 2.5km (1 lap), 5km (2 laps), 10km (4 laps). Races begin at 7:00am. |
| Sunday, 9 August 2026 | |
| Sunday, 13 September 2026 | |
| Sunday, 4 October 2026 | |
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