alkalma and BeehiveX Partner to Advance Preventive Healthcare and Wellbeing in the UAE
The Abu Dhabi partnership aims to combine behavioural science and Population Health Management to encourage early screening, healthier habits and improved community wellbeing.
alkalma and BeehiveX have signed a Memorandum of Understanding (MoU) in Abu Dhabi to explore new approaches to preventive healthcare, combining evidence-based health programmes with behavioural science and community engagement.
Announced on 12 November 2026, the collaboration aims to help individuals move beyond health awareness towards meaningful action, including regular screenings, early intervention and sustainable lifestyle changes.
Bridging the Gap Between Health Awareness and Action
The partnership brings together alkalma’s expertise in Population Health Management, supported by Keralty, and BeehiveX’s capabilities in behavioural science, research and communication.
While alkalma focuses on identifying population health risks and developing preventive care programmes, BeehiveX examines the motivations and barriers that influence people’s health decisions.
Together, the organisations aim to develop more personalised and effective approaches that encourage people to take an active role in managing their wellbeing.
Focus on Community, Workplace and School Wellbeing
The collaboration will initially focus on the UAE, with potential expansion into other regional markets.
Key areas being explored include:
- Preventive screening: Encouraging earlier detection and timely healthcare support.
- Community wellbeing: Developing initiatives that make healthier choices more accessible.
- Schools and workplaces: Supporting positive health behaviours through targeted programmes.
- Long-term health conditions: Helping individuals adopt and maintain healthier habits.
The organisations also plan to explore the design, testing and evaluation of behavioural interventions to identify approaches that deliver measurable results.
Moving Towards More Effective Preventive Healthcare
Dr Emilio Herrera, CEO of alkalma and Keralty MENA, emphasised the importance of understanding people’s circumstances and helping them take practical steps towards better health.
Dr Omar Najim, Chairman of BeehiveX, highlighted that awareness alone is insufficient to change behaviour, stressing the need to remove barriers and make healthier decisions easier.
The MoU was signed during Future Health in Abu Dhabi, with specific initiatives to be jointly developed and agreed upon.
By combining healthcare expertise with behavioural insights, alkalma and BeehiveX aim to support a more proactive approach to health and wellbeing in the UAE, where prevention, early support and sustainable behavioural change become central to healthcare programmes.
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