Qatar Tourism Joins PATA at WTM London 2026 to Strengthen Asia-Pacific Tourism Partnerships
Qatar Tourism has officially joined the Pacific Asia Travel Association (PATA) as a destination member, marking another step towards expanding Qatar’s international tourism partnerships and strengthening its presence across Asia-Pacific markets.
The agreement was formalised during World Travel Market (WTM) London 2026, at a signing ceremony held at the Qatar Pavilion.
The partnership was signed by Omar Al Jaber, Chief of Operations Affairs at Qatar Tourism, and Noor Ahmad Hamid, CEO of PATA, in the presence of Saad Al Kharji, Chairman of Qatar Tourism, and Henry Oh, Chairman of PATA.
What Does the PATA Membership Mean for Qatar?
Through its membership, Qatar Tourism gains access to PATA’s international network of tourism organisations, airlines, hotels, travel companies and industry stakeholders.
Key opportunities include:
- International partnerships: Stronger connections with tourism businesses and destinations across Asia-Pacific.
- Industry networking: Opportunities to collaborate with airlines, hospitality groups and travel operators.
- Research and knowledge exchange: Access to industry insights and collaborative initiatives.
- Tourism development: Participation in PATA programmes, events and industry discussions.
Strengthening Qatar’s Global Tourism Position
The partnership supports Qatar Tourism’s broader efforts to expand international engagement and develop new opportunities for collaboration.
By connecting with PATA’s established tourism network, Qatar aims to strengthen its visibility across Asia-Pacific markets while continuing to attract both leisure and business travellers.
The announcement at WTM London 2026 reflects Qatar’s continued focus on building international tourism relationships and supporting the country’s long-term tourism ambitions.
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