Dubai Summer Surprises Is Giving Away AED 200,000 in Modesh Scholarships This Back-to-School Season
Back-to-school shopping is officially becoming more rewarding in Dubai. As families prepare for a new academic year, Dubai Summer Surprises (DSS) 2026 is giving shoppers the chance to win one of 10 Modesh Scholarships worth AED 20,000 each, making school shopping a little lighter on the wallet.
Running from 3 to 29 August 2026, the Modesh Scholarship promotion is part of the DSS Back-to-School season, rewarding shoppers who are already ticking off their school shopping lists with the opportunity to win funding towards education.
Shop, Scan and Stand a Chance to Win
Taking part is simple. Spend AED 200 or more at any of the 13 participating malls across Dubai during the promotional period, and you’ll automatically receive a digital coupon that enters you into the scholarship draw.
Whether you’re shopping for school uniforms, stationery, backpacks, electronics, home essentials or even everyday purchases, every eligible transaction gives you the chance to walk away with a scholarship worth AED 20,000.
Where Can You Participate?
The promotion is available at the following participating destinations across Dubai:
- Al Ghurair Centre
- Silicon Central
- Bay Avenue
- Al Khail Gate Community Centre
- Shorooq Community Centre
- Serena Community Centre
- Villanova Community Centre
- Mudon Community Centre
- New West Zone Al Khail Gate
- New West Zone Mizhar 1
- New West Zone Mizhar 2
- Arabian Center
- Dubai Festival Plaza
Winners to Be Celebrated Across Dubai
The excitement doesn’t end with the draw.
The first five scholarship winners will be recognised on 23 August at Modesh World, Dubai’s much-loved family edutainment destination at Dubai World Trade Centre. The remaining five winners will then be honoured on 30 Augustat Arabian Center.
The initiative not only rewards families preparing for the school year ahead but also adds an extra incentive for shoppers visiting participating malls throughout August.
Making Back-to-School Shopping Even More Rewarding
Every year, back-to-school shopping is one of the biggest spending periods for families across the UAE. Through the Modesh Scholarship promotion, Dubai Summer Surprises is transforming those essential purchases into an opportunity to invest in children’s education while continuing its tradition of rewarding shoppers with exciting citywide promotions.
Whether you’re buying new school bags, stationery, uniforms or simply completing your regular shopping, every qualifying purchase could bring you one step closer to winning a Modesh Scholarship worth AED 20,000.
Dubai Summer Surprises 2026 is supported by Key Sponsor Commercial Bank of Dubai, alongside Strategic Partners including Al Futtaim Malls, Al Zarooni Group, DHAM, Emirates Airline, ENOC, e&, Majid Al Futtaim, and talabat, helping deliver another summer packed with rewarding shopping experiences across the city.
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