Dubai K-Fest 2026: Your Guide to K-Pop, K-Beauty, Korean Food and Shopping Across Dubai
Dubai’s first citywide festival dedicated to Korean culture kicks off this weekend, bringing 10 days of K-pop, K-beauty, fashion, food, film and shopping experiences to destinations across the city.
Running from 25 September to 4 October 2026, Dubai K-Fest launches with free K-pop concerts at Dubai Festival City Mall before expanding into a programme of workshops, movie nights, dining experiences, beauty activations and major shopping giveaways.
Built around the theme “Discover Korea in Dubai,” the festival is divided into four areas-Celebrate Korea in Dubai, Shop Korea in Dubai, Win Korea in Dubai and Taste Korea in Dubai.
Here’s what to have on your radar.
Free K-Pop Concerts This Weekend
Dubai K-Fest gets underway at Festival Bay, Dubai Festival City Mall, with two evenings of free entertainment.
On 25 September from 8 PM, South Korean boy band ONEUS will perform in Dubai following the release of its 12th mini album, FIRST LIGHT. The opening night will also feature Kwon Eunbi, former leader of IZ*ONE who launched her solo career in 2021.
The following evening, 26 September, dancer and choreographer AIKI, known from Street Woman Fighter and dance crew HOOK, will appear alongside choreographer Choi Young-Jun at Dubai Festival City Mall.
Korean Movies, Fashion and K-Dance Workshops
The festival goes beyond live music.
ROXY Cinemas will host Korean Movie Nights at City Walk and Al Khawaneej, while Dubai Hills Mall will introduce an immersive Korean-inspired cinema setting and selected K Movie Mystery Game sessions.
Meanwhile, KOREA 360 at Dubai Festival City Mall will host pop-ups spanning food, beauty, skincare and fashion. The programme includes a Korean fashion showcase on 26 September, followed by a Taekwon Choreo workshop and 1MILLION K-Dance workshop on 27 September.
K-Beauty Takes Over Dubai
Korean skincare gets its own moment during the festival, with Chemist Warehouse locations at BurJuman Mall, Al Ghurair Centre and B1 Mall highlighting K-beauty products and promotions.
There will also be a Medicube pop-up, where shoppers can discover skincare devices, tools and products across skin, body and hair care.
Elsewhere, Ulta Beauty is running its wider 21 Days promotion from 18 September to 8 October, with selected daily deals offering 50% off and rotating weekly offers at 30% off.
Korean Food Experiences Across Dubai
Food is another major part of K-Fest, with participating restaurants introducing special menus, dishes and offers.
The line-up includes Hanu, CupBop, Mukbang Shows Restaurant, Sui Mui, Jun’s and Koreana Restaurant. Highlights range from Korean barbecue and customisable rice and noodle bowls to all-you-can-eat Korean dining.
At Sui Mui, Haemul-Bokkeum-a Korean-inspired seafood stir-fry-is available for AED 100, while Jun’s is serving a beef bulgogi dish made with 300g Wagyu 7 ribeye, Korean chive and scallion salad, aged kimchi vinaigrette and sesame seeds.
For something quick, Seoul Street Cafe at The Greens has a Chuseok Combo featuring chocolate butter tteok and a Yuzu Cooler for AED 28 from 25 to 28 September.
Korean Cooking, Fashion and a Dubai Staycation
On 26 September from 12 PM to 2 PM, 1004 Gourmet at The Greens will host a live Korean cooking demonstration and tasting featuring different varieties of traditional jeon.
Visitors wearing a hanbok or traditional attire can also receive 10% off in-store purchases at 1004 Gourmet branches, while children wearing hanbok receive a complimentary gift.
There’s even a Korean-inspired staycation. Palazzo Versace Dubai is offering a package from AED 800 plus AED 20 Tourism Dirham Fee for two, including an overnight Deluxe Versace Room stay, breakfast, Korean-inspired High Tea, a room upgrade and savings on selected spa treatments.
Win a Car, a Trip to Korea and More
Shopping during Dubai K-Fest could also come with some sizeable prizes.
The citywide Spend and Win raffle covers more than 2,500 retail stores, with shoppers receiving one entry for every AED 300 spent and no stated limit on the number of entries.
Prizes include a 2026 Genesis G80, a Samsung technology and home-appliance package, a K-Beauty Premium Experience and an AED 10,000 Dubai Festival City Mall voucher.
Selected Samsung purchases offer another opportunity: customers spending AED 1,200 or more at participating stores can enter a raffle for a return trip to Korea.
Dubai K-Fest 2026: What to Know
Dates: 25 September – 4 October 2026
Where: Multiple malls, restaurants and retail destinations across Dubai
Opening weekend: Free K-pop performances at Dubai Festival City Mall
Highlights: K-pop, K-beauty, Korean food, fashion, films, workshops, shopping promotions and prize draws
Opening-night concert: ONEUS and Kwon Eunbi, 25 September from 8 PM
Organiser: Dubai Festivals and Retail Establishment (DFRE), part of Dubai Department of Economy and Tourism (DET)
Supported by: KOCCA UAE Business Center and KOREA 360
Whether you’re following K-pop, constantly adding Korean skincare to your beauty shelf or simply looking for things to do in Dubai this weekend, K-Fest brings plenty of reasons to explore the city over the next 10 days.
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