Chery UAE Launches 360° Virtual Showroom for an Interactive Car Buying Experience
Buying a new car is becoming increasingly digital, and Chery UAE, part of AWR Automotive, is embracing that shift with the launch of its new 360° Virtual Showroom. The interactive platform allows customers across the UAE to explore the brand’s latest vehicle lineup online, offering a convenient way to research models before visiting a physical showroom.
Designed to bridge the gap between online research and in-person purchasing, the Virtual Showroom provides customers with a realistic, immersive experience that can be accessed anytime from a smartphone, tablet or computer.
Explore Chery Models from Anywhere
The new platform enables users to examine Chery vehicles through high-definition 360° views, making it possible to explore both the exterior and interior of each model in detail.
Customers can:
- View vehicles from every angle
- Explore interior layouts
- Discover key features and specifications
- Compare available exterior colour options
- Research models before booking a test drive
The experience is designed to help customers make more informed decisions before visiting one of Chery UAE’s showrooms.
Current Models Available
The Virtual Showroom currently showcases Chery models available across the UAE, including:
- TIGGO 9 CSH
- TIGGO 9
- TIGGO 8
- TIGGO 7 CSH
- TIGGO 7 Champion
- TIGGO 7
- TIGGO 4
- Arrizo 5
Chery UAE has also confirmed that additional models will be added as its product portfolio continues to grow.
A More Connected Customer Journey
The launch forms part of Chery UAE’s wider strategy to enhance the customer experience through digital innovation.
Rather than replacing the showroom visit, the Virtual Showroom serves as the first step in the purchasing journey, allowing customers to compare vehicles, narrow down their preferences and arrive at the dealership better informed before taking a test drive.
Driving Digital Innovation
Commenting on the launch, Zaher Sabbagh, Director of Chery UAE, said:
“By launching our virtual showroom, we are reasserting our commitment to enhancing the customer experience and being closer to our customers throughout their purchase journey, from initial research and exploration through to the final buying decision. The platform provides an interactive and transparent digital experience, giving customers valuable information before they visit one of our showrooms and helping them arrive with greater confidence. This launch marks another step in our ongoing efforts to deliver a customer experience built around innovation, convenience and trust.”
Seamlessly Connecting Online and Offline
The Virtual Showroom complements Chery UAE’s expanding network of dealerships across the country, allowing customers to begin their vehicle search online before seamlessly progressing to showroom visits, personalised consultations, test drives and purchases.
As consumer expectations continue to evolve, the platform offers greater flexibility for buyers looking to explore Chery’s latest models whenever and wherever it suits them.
Customers can experience the Chery UAE 360° Virtual Showroom by visiting the official Chery UAE website.
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