Beautyworld Riyadh Postponed to 2027: Organiser Messe Frankfurt Saudi Arabia to announce new dates in future
Messe Frankfurt Saudi Arabia has announced that Beautyworld Riyadh will no longer take place in May 2026, with the event now rescheduled to 2027.
The exhibition was originally planned for 18-20 May 2026 in Riyadh and is recognised as one of the Kingdom’s leading beauty industry events.
The decision follows recent developments in the region and a broader evaluation of their impact on the event. Organisers stated that postponing the show will help maintain its international scale, quality of participation, and overall commercial value.
The move also prioritises the safety and confidence of exhibitors, sponsors, partners, and attendees.
Messe Frankfurt Saudi Arabia has reiterated its long-term commitment to building its events portfolio in the Kingdom. The focus remains on creating the right environment for industry professionals to connect, explore market opportunities, and strengthen business networks.
Beautyworld Riyadh continues to play a role in supporting the growth of Saudi Arabia’s beauty sector, aligned with Saudi Vision 2030.
Teresa Heitor, Portfolio Director of Consumer Goods at Messe Frankfurt Middle East, said the decision was made after consultation with stakeholders and a review of the current operating environment.
She noted that the priority is to deliver an event that enables strong industry engagement and meaningful business outcomes.
Flyn Roberts, Chief Commercial Officer at Messe Frankfurt Middle East, added that the postponement is a strategic step to protect the long-term positioning and value of the event while prioritising its stakeholders.
Further details, including the new dates for 2027, will be announced at a later stage.
More information: https://beautyworld-riyadh.ksa.messefrankfurt.com/ksa/en.html
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