Choithrams Launches Quickerr Convenience Stores Across Dubai Metro
Daily commuting in Dubai is about to become even more convenient. Choithrams has introduced Quickerr by Choithrams, a new convenience-focused retail concept designed for commuters looking to grab fresh food, drinks and everyday essentials while on the move.
The first four Quickerr stores have opened across Dubai Metro’s Green Line, marking the beginning of a phased rollout that will eventually see the concept expand to 28 Metro stations across the city.
A New Retail Format Built for Busy Commuters
Unlike a traditional Choithrams supermarket, Quickerr has been designed around quick shopping missions, offering a carefully curated selection of products for customers who want to shop efficiently during their daily commute.
The compact stores feature:
- Fresh food
- Grab-and-go meals
- Beverages
- Everyday essentials
The easy-to-navigate format allows commuters to make quick purchases before work, during their journey or on the way home without disrupting their travel plans.
Continuing Choithrams’ Retail Evolution
The Metro expansion represents the latest chapter in Choithrams’ strategy to bring its trusted retail experience closer to customers.
Following its move into the hospitality sector in 2022, when the retailer introduced eight 24-hour convenience stores across Dubai hotels, Quickerr extends that vision into another important part of everyday life-the daily commute.
By adapting its neighbourhood supermarket model into a faster convenience-led format, Choithrams aims to meet customers wherever they live, work and travel.
Bringing Convenience Closer to Customers
Commenting on the launch, Mark Mortimer-Davies, CEO of Choithrams, said:
“Choithrams has always evolved by staying close to our customers and anticipating how their lives are changing. Quickerr is a natural extension of that philosophy-bringing the trust, quality and convenience of Choithrams into a faster, more accessible format for customers on the move.
Our expansion into the Dubai Metro network marks an important milestone in that journey. With Quickerr, we are bringing Choithrams closer to where people live, work and travel, making everyday essentials more accessible and convenient across the city.”
First Locations Now Open
The first four Quickerr by Choithrams stores are now open at the following Dubai Metro Green Line stations:
- Abu Hail Metro Station
- Stadium Metro Station
- Al Nahda Metro Station
- Dubai Airport Free Zone (DAFZA) Metro Station
The retailer plans to expand the concept to 28 Dubai Metro stations through a phased rollout.
Exclusive Offers for BOUNZ Members
In addition to everyday convenience, Quickerr Metro stores will feature exclusive combo offers available to members of the BOUNZ loyalty programme, providing added value for regular commuters.
Whether picking up breakfast before work, grabbing lunch on the go or collecting everyday essentials before heading home, Quickerr aims to make shopping faster and more accessible for thousands of Metro users across Dubai.
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