Jashanmal Launches ‘Back to School. Back to Brilliance.’ Campaign Across the UAE
As families across the UAE prepare for the new academic year, Jashanmal has unveiled its ‘Back to School. Back to Brilliance.’ campaign, bringing together a curated collection of premium backpacks, lunch essentials, hydration products and school accessories from some of the world’s most recognised brands.
Designed as a one-stop destination for back-to-school shopping, the campaign makes it easier for parents to find quality, functional and stylish essentials for students of every age under one roof.
A Curated Collection from Leading Global Brands
This year’s campaign features an extensive range of internationally recognised brands, including Kipling, DELSEY PARIS, Eastpak, JanSport, Jeep, Stanley, Jeune Premier, Trixie, Citron and Bugatti.
Whether families are shopping for a child’s first school backpack, a laptop-ready bag for older students, insulated lunch boxes or reusable water bottles, the collection has been carefully selected to combine durability, comfort and thoughtful design.
School Essentials for Every Age
Leading the collection is Kipling, known for its lightweight backpacks designed for everyday school life. Highlights include the popular Seoul Collection, featuring spacious compartments, ergonomic comfort and dedicated laptop storage, alongside the playful Minions Collection with themed backpacks, lunch bags and wheeled school bags.
For older students, DELSEY PARIS, Eastpak, JanSport and Jeep offer practical backpacks designed for busy school days, while Jeune Premier brings premium Belgian craftsmanship with lightweight ergonomic school bags.
Younger children can discover colourful lunch boxes, snack containers and insulated bottles from Trixie and Citron, while Stanley and Bugatti complete the collection with premium hydration solutions designed to keep drinks at the ideal temperature throughout the school day.
Helping Families Shop with Confidence
Commenting on the campaign, Shuja Jashanmal, CEO of Jashanmal Group, said that back-to-school represents much more than a shopping season.
He noted that preparing children for a new academic year begins with giving them confidence, and the campaign reflects Jashanmal’s commitment to helping families access trusted brands known for their quality, functionality and design.
Shopping Made Convenient Across the UAE
The campaign is available across Jashanmal stores and online, allowing shoppers to browse an extensive selection of school essentials before the new academic year begins.
Supporting the launch is a fully integrated marketing campaign spanning radio, digital media, social media, influencer collaborations, CRM, SMS, email marketing and premium digital screens, helping families across the UAE discover the latest back-to-school collections.
With more than a century of retail heritage, Jashanmal continues to expand its portfolio of globally recognised brands while offering practical lifestyle products designed to support everyday living.
The ‘Back to School. Back to Brilliance.’ collection is now available in stores and online while stocks last
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