Quickart UAE Advances Food Resilience with Local Supply Model and $1.5M Funding
Dubai, UAE – With global supply chains continuing to experience disruptions, the UAE has reinforced its position as a leader in food security through strategic planning, diversified sourcing, and a growing emphasis on local production. Supporting this national direction, Quickart UAE is scaling a locally driven food supply model designed to strengthen resilience and ensure consistent access to essential produce.
Building a Local-First Food Supply Ecosystem
Founded in 2022 by Pravin Rai, Quickart UAE operates a direct farm-to-home platform that connects households and HoReCa businesses with locally produced dairy and farm goods across Dubai, Sharjah, and Ajman. By sourcing entirely within the UAE and removing middlemen, the platform enables better pricing control, improved supply consistency, and reduced reliance on international imports during periods of uncertainty.
The model focuses on shortening the supply chain, allowing products to move from farm to consumer within hours. This not only improves freshness but also minimises waste and enhances overall supply predictability.
Strategic Investment to Strengthen Infrastructure
Quickart recently secured $1.5 million in seed funding, led by Orbit Ventures with participation from investors including Ashneer Grover, Manoj Tiwari, and several angel investors and family offices. The investment will be directed toward scaling supply chain infrastructure, upgrading technology, enhancing last-mile delivery, and expanding cold chain capabilities.
These developments are aimed at ensuring uninterrupted operations, even during high-demand periods or external disruptions. The company has already established dedicated facilities, integrated sourcing systems, and a growing network of farm partners across the UAE, allowing it to efficiently manage production, inventory, and quality control.
Supporting the UAE’s Long-Term Food Security Vision
Quickart’s role extends beyond commerce, positioning it as a key contributor to the broader food ecosystem. Its strong presence within the HoReCa sector enables restaurants, cloud kitchens, and hospitality businesses to access reliable, farm-fresh produce on a consistent basis.
Commenting on the company’s direction, Founder Pravin Rai noted that building a dependable local ecosystem is now critical in an increasingly unpredictable global environment. He emphasised that Quickart’s focus remains on creating a scalable and reliable model aligned with the UAE’s long-term food security ambitions.
As the UAE continues to invest in innovation and local agriculture, Quickart represents a new wave of food commerce – designed for scalability, sustainability, and resilience. With growing infrastructure and strong investor backing, the company is positioning itself as a competitive alternative to established players such as Kibsons, while actively contributing to a more self-sufficient food system.
About Quickart UAE
Quickart UAE is a farm-to-table commerce platform connecting consumers and businesses directly with local farms. Established in 2022 by Pravin Rai, the company delivers dairy and farm produce sourced within the UAE, with a focus on freshness, pricing stability, and supply reliability.
For more information: https://www.quickart.ae
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