Visit Qatar to Showcase Tourism, Culture and Upcoming Events at World Travel Market London 2026
Visit Qatar is set to showcase the country’s growing tourism offerings at World Travel Market (WTM) London 2026, taking place from 3-5 November at ExCeL London.
Marking its 12th consecutive participation since 2014, Visit Qatar will bring together 40 tourism and hospitality partners to promote Qatar’s attractions, cultural heritage, international sporting events and visitor experiences to a global audience.
Qatar Pavilion at WTM London 2026
The Qatar Pavilion, located at Stand S8-210, will feature representatives from hotels, resorts, destination management companies and tourism organisations.
The pavilion will also include the Hayya Platform and Qatar Calendar, highlighting travel services and upcoming events across the country.
Designed to offer visitors a glimpse into Qatar’s tourism landscape, the pavilion will feature several interactive experiences, including:
- Immersive Room: A visual journey through Qatar’s landmarks, landscapes and cultural attractions.
- Qatar F1 Experience: An introduction to Qatar’s motorsport experiences.
- Photo Booth: An interactive experience featuring Qatar’s iconic destinations.
- Traditional Cultural Activities: Arabic calligraphy, sword craftsmanship and insights into Qatar’s pearl-diving heritage.
- Qatari Hospitality: Traditional Arabic coffee, dates, Arabic sweets and date ice cream.
These experiences aim to introduce international visitors and travel professionals to Qatar’s combination of modern attractions and cultural traditions.
Upcoming Events in Qatar to Be Highlighted
Qatar Calendar will showcase the country’s growing portfolio of international sporting, cultural and entertainment events.
Among the major events highlighted at WTM London 2026 are:
- FIFA U-17 World Cup Qatar 2026
- MotoGP
- Doha Marathon
- Art Basel Qatar
- FIBA Basketball World Cup 2027
- Qatar International Food Festival
The presentation will also highlight upcoming concerts, festivals and culinary experiences, reinforcing Qatar’s appeal as a year-round travel destination.
Strengthening Qatar’s Position in Global Tourism
World Travel Market London is one of the international travel industry’s leading exhibitions, connecting destinations with travel buyers, tourism professionals and media representatives.
Through its participation, Visit Qatar aims to strengthen relationships with global travel partners, explore new business opportunities and increase international awareness of Qatar’s tourism experiences.
The delegation of 40 partners reflects the country’s continued efforts to expand its tourism industry and attract visitors from key international markets.
Visit Qatar at WTM London 2026: Event Details
- Event: World Travel Market London 2026
- Dates: 3-5 November 2026
- Venue: ExCeL London, United Kingdom
- Qatar Pavilion: Stand S8-210
- Exhibitor: Visit Qatar
- Delegation: 40 tourism and hospitality partners
With its combination of cultural heritage, luxury hospitality, international sports and entertainment, Qatar continues to position itself as a destination for travellers seeking diverse experiences in the Middle East.
Its participation at WTM London 2026 will provide another opportunity to introduce these experiences to the global travel industry.
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